Privalia launches the first Kids Fashion Week

Children's fashion is a trend and synonymous with success as they are demonstrating the greatest when designing scale for the little ones. The main brands know this and have joined Privalia to launch the first Kids Fashion Week, a catwalk with children as protagonists of the most current children's fashion.

And who will be the new models of these fashion shows and will wear the latest designs from the best brands of children's fashion? The children of their own customers!

Throughout the month of March, the team of Privalia has made a online casting on their Facebook page to select the children participating in the parade. The level of participation of families exceeded all expectations,More than 37,500 entries were received! And we love that all interested children could participate. Undoubtedly, a good opportunity to strengthen their self-esteem by showing their pictures to the Privalia team, after teaching their parents how well they had done it by showing the best of their smiles in the photos.


The 15 winners of the Kids Fashion Week

After a difficult choice, finally, they were published on the blog of Privalia the winners of the Kids Fashion Week. A total of 14 children, plus a final surprise, that is, 15 new catwalk models will walk their heart in the parade, thanks to which have been selected by the leading fashion firms for girl and boy among which are Bóboli, Cóndor, Tutto Piccolo, Neck & Neck, Tuc Tuc, Trasluz and Lola Palacios.

And, what is that final surprise? A detail that has touched our hearts. In addition to the 14 children chosen by the 7 participating brands to parade, Privalia has also decided to have Iker, a child of 5 years with a disability, as the selected number 15 of this casting for his enthusiasm and desire to be present at the Kids Fashion Week. This will be the first time that Iker travels by plane with his mother, since when he was selected he won, like everyone else, a weekend in Barcelona with travel and hotel paid for them and his father or mother! In addition, each child will receive a gift of 300 euros as a gift for their participation.


Privalia and UNICEF, united by a solidarity cause

Every collaborating brand has given 6 looks for solidarity, 3 for girl and 3 for child, for a good cause of solidarity. All proceeds from your sale at Privalia will be donated in full to UNICEF for your Child Aid projects. And there is still more! From baskets over € 60 you have FREE SHIPPING on all brands who have participated in the action.

Of the May 15 until the end of the month, discover the new releases of the signatures of the moment, solidarity shows, and many more surprises!

Video: Launch Week Debrief [UO Outlands]


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