The mom shoppers arrive: they make the purchase for you
The first Spanish company dedicated to shopping was born in Barcelonaonline to help the housewives and masters to fill the refrigerator and the pantry. Deliberry is an online platform, which imitates the model of the American company Instacart, to deliver the purchase order of food in about 60 minutes.
How the 'mom shoppers' work
The client requests through the mobile, computer or tablet his order through the web and a lady with experience in purchases makes his order in the favorite stores of the client, buying as if it were for his own family and takes it home in the schedule that you choose, always from Monday to Saturday from 10:00 a.m. to 10:00 p.m. and in one hour strips.
The order is the letter because the person who buys can go to different stores, to select the best products and the freshest, and then deliver them to the delivery people who are the ones who move the purchases to the different destinations, in this case, addresses.
Deliberry He was born in Barcelona in May and at the beginning of the year they will also be in Madrid. The mom shoppers They are mostly middle-aged women, who had difficulties to enter the labor market, and with this initiative they have seen their wishes to find employment fulfilled.
This service aims to cover the needs of people who have little time, but who are very demanding and want quality. The mom shoppers they guarantee that the product is fresh, that the cold chain is not broken and that the purchase is made one hour before delivering it at home. The prices paid by the customer for each item are the same as in the store and can benefit from both offers and promotions. The customer must only pay additionally the cost of shipping costs that are 5.90 euros.
How this shopping service works
This multi-store market is not competitive with stores or department stores. On the contrary, it has all the stores as allies since the mom shoppers they buy, by choice of the customer, both in the neighborhood stores, fishmongers, greengrocers ... and in large supermarket chains such as Día or Caprabo, with whom they have agreements, for the time being, in Barcelona.
Since Deliberry was launched in May, it already has 30,000 visits per month, 1,000 purchases have been made and 48 percent of users have repeated the experience. This company also works with the Red Cross and Cáritas for their selection of personnel. Both associations send women or long-term unemployed to have the opportunity to enter the labor market.
Marisol Nuevo Espín
