Spain, the third in the production of toys
Even though China continues to be the leader in toy production, Europe is following you closely. The old continent has become the largest producer of toys worldwide and Spain occupies the third place in production of toys of the European Union, after Germany and Italy.
The signs of identity of the Spanish toy
Good quality, safety and design are the main characteristics of the Spanish toy. As for products, dolls and mountable vehicles are the star products of the Spanish toy sector, although we also find a great variety of toys such as musicals and table games, etc.
Spain is a country with a long tradition in the production of toys, which has achieved significant recognition beyond our borders with the orientation of the business towards the international market. The Valencian Community, with the Toy Valley at the head, and Catalonia are the main areas in toy production.
The toy business in Spain
The production of toys is a growing sector that generates around 5,000 jobs directly and more than 20,000 indirectly. Approximately, 7.5 percent of its employees belong to R + D + i departments, which places Spain as the second in investment and employment in this area. This strong commitment to innovation allows the annual presentation of 65 percent of novelties in toy catalogs.
In addition, production has returned to our country, due to the increase in transport costs, the exchange rate and the price of labor in other countries. This relocation allows greater control over production, both in safety and quality, as well as in the flexibility and capacity to respond by manufacturers in such a seasonal sector.
The rise of exports of the Spanish toy
The data shows that exports of the Spanish toy have grown during the first half of this year and data for the month of July again show increases in this regard. Specifically, exports have grown 13.94 percent above the value reached in the same period of the previous year exceeding 246 million euros.
The category of vehicle-type toys such as tricycles, scooters, pedal cars, etc ... is the largest increase experienced with a rise of 27.3 percent exceeding 29 million euros. While the dolls have experienced a slight decrease of -0.7 percent.
Catalonia and the Valencian Community are the main export areas and Europe is the export zone par excellence. In Europe, the United Kingdom is the country that has experienced the highest growth with an increase of 148.7%, followed by Germany with 44.6%. In the Americas, the US continues to grow and in July it reached 90.04% more than the previous year, exceeding 26 million euros.
Toys "Made in Spain"
In order to publicize the wide range of toys made in Spain, Ludomecum.com, the reference search engine on the Internet, has made a selection of the most outstanding toys with Spanish labels. In addition, to bring these products to the public, social networks are making draws whose prize are these toys "Made in Spain". An action in which the companies Berjuan, Comansi, Toy Factory, Famosa, INJUSA, Cayro Toys, LaMagik, M. Llorens, Quecos Manufactures, Arias Dolls and Guca Dolls collaborate.
Marisol Nuevo Espín
Advice: AIJU, Technological Institute for Children and Leisure Products
