Star toys 2015, what will win this Christmas?
Dolls and interactive action figures and digital pets they join the traditional toys like the classic construction games to mark the next Christmas trend. Those who know more about toys, its manufacturers, have placed their bets for the next campaign and have presented what will be the main trends this Christmas 2015.
The main companies in the sector such as Bizak, Famosa, Hasbro, IMC Toys, Mattel, Playmobil and Yuhuhugs have participated in the event Star toys to present their latest novelties, toys designed and designed for the youngest, safe and of quality that will fill the letters to the Magi in the coming months.
Toys protagonists of Christmas 2015
Every Christmas, the toy sector presents its latest news and make their bets for the products that will succeed this season taking advantage of the rebound of sales in the toy sector after several years of economic crisis.
Toy industry gurus focus children's demand this year on interactive dolls and action figures, on technology mascots and construction games as the star of traditional toys. Except for changes in the trend of last minute, these will be the products that will set the trend in the purchase of toys next Christmas, whose real protagonists are the children themselves, who through the game, are in charge of making their toys evolve.
Christmas agoutina 75 percent of the sale of toys
The rebound of sales of the toy sector already began last year. In 2014, there was an increase of 3.2 percent after several years of decline. This trend has been maintained throughout 2015 with an increase in sales that has been maintained throughout the months and has reached 2 points in the months of August and September, so the forecast for this Christmas is very optimistic , taking into account that on this date 75 percent of toy sales are made.
The construction games and the stuffed animals are the toys that have increased their sales during this year, although the dolls and toys for the first years of the child, that is to say, those of infant / preschool, continue to stay ahead in the ranking of sales.
The most demanded toys internationally
The mountable vehicles for children such as tricycles, scooters, pedal cars, etc., have increased the most in sales with an increase of 28.15 percent along with party and carnival items with 42.97 percent and the roller skates with an 8.87 percent increase.
By category, inflatable balls and balloons decreased by 11.99 percent and dolls category by 12 percent, affected by the situation in the Russian market, where doll exports had grown spectacularly in recent years.
The Spanish toy in the international market
The export of Spanish toys to the rest of the world, especially to the countries of the European Community, has not stopped growing. And that to the upward trend in sales at the national level must be added the growth in exports. In figures, until August the sales of toys to the international market grew by 8.37 percent, in value, with respect to 2014. In number of kilos the export was higher reaching an accumulated growth of 9.98 percent, which shows a clear competitive improvement.
As for the destination countries of the Spanish toy, the increases stand out, on the one hand, and within the European market, of the United Kingdom, with a rise of 130%, which places it as the fourth country in the European ranking; and on the other, outside the borders of the Union, of the United States which also reaches the three figures with growth of 103.4% reaching 8 million euros and climbing positions in the ranking ahead of European destinations such as Belgium.
For its part, imports also grow and do so by 13%, in value, reflecting in kilos a decrease of 5.61%. The main country of origin of imports remains China with 59.4 percent followed by Germany with 6.72 percent and France with 6.31 percent.
Marisol Nuevo Espín
