Women in social networks
Women take the lead in social networks. They lead portals such as Facebook, Twitter, Google+ or Youtube, and this makes companies take note. For this reason, more and more social networks and digital platforms are focused solely on the female audience and their interests.
The main motivation of women when sitting in front of the computer or connect to the Internet is to share and communicate, almost always to those closest to you, and with information related to family life. Motherhood triggers the desire to communicate to our loved ones the adventures of our children, the moments of our vacations, the birthdays or the spectacular food that we have prepared and we are about to eat.
Mothers with children under the age of five become the main protagonists of the Internet. These women use these information channels every day at least three times a day. And it's not just a passive activity, that is, they actively participate in social conversations, comment on profiles and share the information that interests them most.
Social networks for women
Today we can count on a large number of social networks that are only for women, and each of these networks offers us something in particular:
- Womenalia. It is one of the most popular at this time and focuses on a social network specialized in networking. They complete the network of job offers, give training proposals and create professional debates.
- Madresfera. Platform that offers a weekly ranking of blogs for fathers and mothers about children and their upbringing. In addition, they organize meetings and talks with bloggers, SEO training sessions, social networks, image rights or author .. So, in addition to inform you, you can learn to get more impact if you have a personal blog.
- The 2.0. They offer interesting post, useful news and many events. You should not miss the Founder Fridays: Friday filled with events, being the first of every month, in the main cities of the world.
- Women building. It is a community of bloggers and in Spanish. It deals with all the themes.
- Activatenred. Subsidized governmentally, this social network offers space to enterprising women, managers and professionals who are actively seeking employment.
Mothers in social networks
- Facebook. Social network where you can share information, send messages, create events, upload photos. It is the most visited social network since the 55 percent of users who use Facebook every day are women. Women, who are also mothers, put 84 percent more comments on social networks than the rest of the users and share more content, especially on family issues and personal relationships.
- Twitter. It is a microblogging network that allows you to write and read messages on the Internet that do not exceed 140 characters. As in Facebook, the women who access the most are women.
- Youtube. It is an Internet portal that allows its users to upload and view videos. It receives 55 percent of views of women against men, although the level of participation is higher in the case of men.
- Linkedin It is a professional network (social network for professionals) oriented to make professional and business connections. Currently, 58 percent of their visits are by women, while 42 percent are by men. Of the total, 27 percent access daily to visit the profiles.
Noelia de Santiago Monteserín
